Webflow for Growth Marketers: Why You Should Use It as Your Core CMS Platform
As a growth marketer, your website and content management system (CMS) play a crucial role in driving growth for your business. It's the foundation on which you build your online presence, connect with customers, and showcase your products or services.
So if you're not satisfied with your current CMS or are looking for a better solution, you should consider Webflow. In this post, we'll discuss why Webflow is the perfect choice for growth marketers and how the team at Devhaus can help you take full advantage of its capabilities.
Design Beautiful Experiences for Your Users with No Code
One of the biggest challenges growth marketers face is creating a visually stunning website that also delivers a great user experience. This can be especially difficult if you don't have a background in design or coding.
Webflow solves this problem by providing a visual editor that allows you to design and customize your website without writing any code. Simply drag and drop elements into place, choose your colors and fonts, and add custom interactions. You can also use pre-designed templates as a starting point, which can save you a lot of time and effort.
The result is a website that looks professional and polished, and that delivers a seamless experience for your users. And because Webflow generates clean, semantic code under the hood, your website will be optimized for search engines and perform well on all devices.
Easy Access to SEO Controls and Optimisation
As a growth marketer, you know how important it is to have a website that's visible in search results and attracts organic traffic. That's why Webflow makes it easy for you to access and edit important SEO elements like title tags, meta descriptions, and header tags.
You can also use Webflow's built-in SEO checklist to make sure you're covering all the bases and improving your website's visibility in search results. And if you're working with a team, you can set up user roles and permissions to ensure that only authorized users can make changes to your SEO settings. Below is a quick glimpse on how quickly you can fully optimise your Webflow Project
Scalable and Affordable for Teams of All Sizes
Webflow is a scalable and affordable solution for teams of all sizes. Its flexible pricing allows you to choose a plan that fits your needs and budget, and you can easily upgrade or downgrade as your business grows.
Webflow can also handle large amounts of traffic without breaking a sweat, so you don't have to worry about your website crashing or slowing down when you experience a surge in traffic. And because Webflow is cloud-based, you can access and manage your website from anywhere with an internet connection.
Improve Automation and Performance With Tools Around Webflow
Here are also a couple more recommendations we'd suggest for you to add on top of Webflow to ensure that your growth team is fully stacked with the best in breed tech stack:
- Fully understand the extend of your user behaviour with Fullstory
- Automate your Marketing Automation efforts to build end to end customer journey with Customer.io
- Improve your Customer Acquisition and Customer Lifetime Value Performance with the right 1st party data strategy via Segment
- [B2B Teams] Enrich your Marketing & Sales Qualified leads with better data when prospecting with the help of Zoominfo
Get Onboard with Devhaus to Revamp Your Website or CMS Architecture to scale your campaign performance in 2023
If you're convinced that Webflow is the right choice for your growth marketing needs, you should consider onboarding with the team at Devhaus. We specialise in helping businesses transform their online presence with Webflow and other digital tools.
Our team of experts can help you create a stunning and SEO-optimised website that will drive growth for your business. We'll work with you to understand your goals and needs, and we'll provide ongoing support and maintenance to ensure that your website is always performing at its best.
To fully leverage the capabilities of Webflow and drive growth for your business. Chat with our lovely team if you're keen to explore the possibilities of your up and coming Webflow Project!
Up to 50% Subsidisies on your next implementation strategy with us
For Companies registered and operating in Singapore, with up at least 30% local shareholding - leverage on the Enterprise Development (EDG) grants for your next; Strategy, Implementation or Enablement project with us at Devhaus!
Supporting Asia’s teams - from all shapes and size
Frequently Asked Questions
Here are some pointers, and a little - 'Quick bite-sized information'.
A: The choice depends on your current stage and specific needs:Alpha ($15K) - If you need to validate a new idea, conduct market research, or develop a go-to-market strategy before building anything
Beta ($25K+) - If you're ready to build an MVP, new website, or CMS with user-focused design and basic analytics
Gamma ($50K+) - If you have an existing system that needs growth acceleration, marketing automation, or enhanced analytics
Delta ($200K+) - If you're undertaking comprehensive digital transformation with legacy system modernization
Epsilon ($30K+) - If you have existing systems (preferably built by us) that need performance optimization and technical debt reductionNot sure? Book a free 30-minute consultation with Rohan (rohan@admiralsystems.io) to discuss your specific situation and get a tailored recommendation.
Our pricing is completely transparent with fixed-scope packages:
What's Included:
- Dedicated team of 3-5 specialists per engagement
- All deliverables listed in the engagement model
- Comprehensive enablement documentation
- Project management and regular progress reports
- Up to the maximum man-hours specified (200-1,200 hours depending on engagement)
No Hidden Costs Policy:As long as your project stays within the agreed scope and timeline, there are no additional charges
- All potential add-ons are clearly listed upfront with fixed pricing
- For Singapore companies: EDG grants can cover 50-70% of costs (we handle the entire grant process)
When Additional Costs Apply:
- Scope changes beyond the original engagement (requires new engagement purchase)
- Client-caused delays that exceed allocated man-hours
- Optional add-ons you specifically request
Each engagement has a defined maximum timeline:
- Alpha: 2-8 weeks (200 hours)
- Beta: 8-12 weeks (280-500 hours)
- Gamma: 16-20 weeks (700 hours)
- Delta: 26-52 weeks (1,200 hours)
- Epsilon: 6-10 weeks (300 hours)
- Project Delays: We build buffer time into our estimates to account for normal client feedback cycles
( If delays are caused by our team, we absorb the additional costsIf delays are client-caused and exceed our allocated man-hours, additional charges may apply at our standard hourly ratesWe provide weekly progress reports so you always know where we stand)
- Acceleration Options: Rush delivery available with 50% surcharge for urgent needs
We can often compress timelines by adding additional team members! If you have your own development team, we're more than happy to take it up to hi-fi prototyping so it'll be a ton less work for your Dev team!
We can only guide you through it - having said that, we're experienced grant partners and handle the entire process:
Grant Coverage:
- Singapore SMEs: Up to 50% of project costs covered
- Sustainability projects: Up to 70% coverage (until March 2026)
- Our services align with multiple EDG categories: Business Strategy Development, Financial Management, Human Capital Development, and Strategic Brand & Marketing Development
Our Grant Process:
Partner Network: We work with Real Inbound Consulting (certified TR 43/SS 680) for grant administration
Full Service: Application preparation, document submission, project management, audit support, and claims processing
Administration Fees: $7,800-$15,000 depending on project size (much less than the grant savings)
Success Rate: High approval rate based on our experience with 50+ grant applications
Eligibility Requirements:
- Singapore-registered company30%+ local equity held by citizens/PRs
- Financially stable to complete the project
- Project hasn't commenced before application
Timeline: Grant approval typically takes 4-6 weeks before project commencement.
We offer multiple post-engagement options:
Immediate Post-Completion:
- 30-day warranty period for any bugs or issues
- Complete handover documentation and training
- Knowledge transfer to your internal team
Ongoing Support Plans:
Starting from
Basic ($5K/year): 40 hours, bi-annual check-ins, basic troubleshooting
Advanced ($10K/year): 80 hours, quarterly check-ins, strategy sessions
Premium ($20K/year): 120 hours, monthly check-ins, dedicated account manager
Growth & Evolution:New Requirements: Purchase additional engagement models for new projects
System Expansion: Beta → Gamma → Delta progression path available
Continuous Optimization: Epsilon engagements for ongoing performance improvements
Key Principle: Support covers maintenance and optimization of existing systems, but new features or integrations require new engagement models to ensure proper scoping and quality.
Key differentiators set us apart:
1. Asian Market Expertise:
- First Webflow Enterprise partner in Asia
- Deep understanding of Singapore, Hong Kong, and Indonesian markets
- Multi-language, multi-currency, cross-border commerce experience
2. Comprehensive MarTech Integration:
- Partners with 15+ best-in-class platforms (Segment, Customer.io, Fullstory, etc.)
- End-to-end data pipeline orchestration (not just point solutions)
- Unified dashboard approach preventing "tool sprawl"
3. Award-Winning Creative + Technical Team:
- 2024 Fullstory Service Partner Award winner (APAC)
- Design team that creates "jaw-dropping creatives" alongside technical implementation for your analytics
- Creative-technical convergence in every project
