Measuring the Impact of Branding: Reporting and Analytics for Branding Grant Projects
Information architecture (IA) and sitemap planning are crucial steps in the process of designing and developing a website. By designing a clear and logical structure for your site, you can ensure that users can easily find the information they need and navigate through your pages with ease.
Additionally allowing both the user and company to achieve their goals on the site, where the user gets the solutions they need and the company gets the ICP they are looking for. In this article, we'll explore the steps involved in the IA and sitemap planning processes and why they're important for creating website that is functional, user-friendly and goal-oriented.
Conduct User Research & Analysis
The first step in creating a good and effective IA and sitemap is to understand your target audience through user research. This includes understanding their needs, preferences, and behaviour. This will help you to create a structure that is tailored to their needs, making it easier for them to find the information they are looking for, which in turn will inform the structure and organization of your website.
Tools we used:
- SEMRush
- Fullstory
Define your Goals and Objectives
Before you begin designing your sitemap, it's important to have a clear understanding of what your website is meant to achieve. Identifying the specific goals and objectives of your website will help you to prioritize the information and features that need to be included in the sitemap.
Tools we used:
- Screaming Frog
Use a Hierarchical Structure
One of the key principles of IA is organizing information in a logical, hierarchical manner. This means grouping related information together and organising your content into categories and subcategories, with the most important information at the top and the least important at the bottom. This will help to make it easy for users to find what they are looking for.
- Use clear and consistent labelling: Labeling is an important aspect of IA, as it helps users understand the relationships between different pieces of information. Use clear and descriptive labels that accurately reflect the content they represent, and be consistent in your labelling throughout the website.
Create the Sitemap
Once the information has been organized into a hierarchy, the sitemap can be designed. The sitemap is a visual representation of the website's structure and navigation, and should be simple and intuitive for users to understand. Additionally it should include all the main sections and pages of the website, along with their relationships to one another.
Tools we used:
- Octopus.do
Reduce steps needed for user to find the information
By involving more steps into the navigation flow for a user to find the information they are looking for it also means that more friction point and chance is given to a user to leave the site without reaching that information. To avoid that, here in Devhaus we follow the 3-click rule approach. We ensure all user navigation flow is kept within 3 steps by figuring out which information is highly important, less important, optional or can be combined and refined to a single step to eliminate unnecessary steps wherever possible.
Test and Iterate
Once you have a sitemap and IA plan in place, it's important to test it with users to ensure that it's effective. Use user testing and feedback to identify any issues and make changes as needed this can help to identify any issues and make further improvements, making the website easier to use and more effective.
In conclusion, Information Architecture and Sitemap Planning are crucial steps in the process of designing and developing a website. By understanding your audience through research, defining your website's goals, organizing information hierarchically, using clear and consistent labelling, and creating a simple navigation approach, you can ensure that your website is easy to navigate, user-friendly, and able to effectively convey the information it needs to.
Up to 50% Subsidisies on your next implementation strategy with us
For Companies registered and operating in Singapore, with up at least 30% local shareholding - leverage on the Enterprise Development (EDG) grants for your next; Strategy, Implementation or Enablement project with us at Devhaus!
Supporting Asia’s teams - from all shapes and size
Frequently Asked Questions
Here are some pointers, and a little - 'Quick bite-sized information'.
A: The choice depends on your current stage and specific needs:Alpha ($15K) - If you need to validate a new idea, conduct market research, or develop a go-to-market strategy before building anything
Beta ($25K+) - If you're ready to build an MVP, new website, or CMS with user-focused design and basic analytics
Gamma ($50K+) - If you have an existing system that needs growth acceleration, marketing automation, or enhanced analytics
Delta ($200K+) - If you're undertaking comprehensive digital transformation with legacy system modernization
Epsilon ($30K+) - If you have existing systems (preferably built by us) that need performance optimization and technical debt reductionNot sure? Book a free 30-minute consultation with Rohan (rohan@admiralsystems.io) to discuss your specific situation and get a tailored recommendation.
Our pricing is completely transparent with fixed-scope packages:
What's Included:
- Dedicated team of 3-5 specialists per engagement
- All deliverables listed in the engagement model
- Comprehensive enablement documentation
- Project management and regular progress reports
- Up to the maximum man-hours specified (200-1,200 hours depending on engagement)
No Hidden Costs Policy:As long as your project stays within the agreed scope and timeline, there are no additional charges
- All potential add-ons are clearly listed upfront with fixed pricing
- For Singapore companies: EDG grants can cover 50-70% of costs (we handle the entire grant process)
When Additional Costs Apply:
- Scope changes beyond the original engagement (requires new engagement purchase)
- Client-caused delays that exceed allocated man-hours
- Optional add-ons you specifically request
Each engagement has a defined maximum timeline:
- Alpha: 2-8 weeks (200 hours)
- Beta: 8-12 weeks (280-500 hours)
- Gamma: 16-20 weeks (700 hours)
- Delta: 26-52 weeks (1,200 hours)
- Epsilon: 6-10 weeks (300 hours)
- Project Delays: We build buffer time into our estimates to account for normal client feedback cycles
( If delays are caused by our team, we absorb the additional costsIf delays are client-caused and exceed our allocated man-hours, additional charges may apply at our standard hourly ratesWe provide weekly progress reports so you always know where we stand)
- Acceleration Options: Rush delivery available with 50% surcharge for urgent needs
We can often compress timelines by adding additional team members! If you have your own development team, we're more than happy to take it up to hi-fi prototyping so it'll be a ton less work for your Dev team!
We can only guide you through it - having said that, we're experienced grant partners and handle the entire process:
Grant Coverage:
- Singapore SMEs: Up to 50% of project costs covered
- Sustainability projects: Up to 70% coverage (until March 2026)
- Our services align with multiple EDG categories: Business Strategy Development, Financial Management, Human Capital Development, and Strategic Brand & Marketing Development
Our Grant Process:
Partner Network: We work with Real Inbound Consulting (certified TR 43/SS 680) for grant administration
Full Service: Application preparation, document submission, project management, audit support, and claims processing
Administration Fees: $7,800-$15,000 depending on project size (much less than the grant savings)
Success Rate: High approval rate based on our experience with 50+ grant applications
Eligibility Requirements:
- Singapore-registered company30%+ local equity held by citizens/PRs
- Financially stable to complete the project
- Project hasn't commenced before application
Timeline: Grant approval typically takes 4-6 weeks before project commencement.
We offer multiple post-engagement options:
Immediate Post-Completion:
- 30-day warranty period for any bugs or issues
- Complete handover documentation and training
- Knowledge transfer to your internal team
Ongoing Support Plans:
Starting from
Basic ($5K/year): 40 hours, bi-annual check-ins, basic troubleshooting
Advanced ($10K/year): 80 hours, quarterly check-ins, strategy sessions
Premium ($20K/year): 120 hours, monthly check-ins, dedicated account manager
Growth & Evolution:New Requirements: Purchase additional engagement models for new projects
System Expansion: Beta → Gamma → Delta progression path available
Continuous Optimization: Epsilon engagements for ongoing performance improvements
Key Principle: Support covers maintenance and optimization of existing systems, but new features or integrations require new engagement models to ensure proper scoping and quality.
Key differentiators set us apart:
1. Asian Market Expertise:
- First Webflow Enterprise partner in Asia
- Deep understanding of Singapore, Hong Kong, and Indonesian markets
- Multi-language, multi-currency, cross-border commerce experience
2. Comprehensive MarTech Integration:
- Partners with 15+ best-in-class platforms (Segment, Customer.io, Fullstory, etc.)
- End-to-end data pipeline orchestration (not just point solutions)
- Unified dashboard approach preventing "tool sprawl"
3. Award-Winning Creative + Technical Team:
- 2024 Fullstory Service Partner Award winner (APAC)
- Design team that creates "jaw-dropping creatives" alongside technical implementation for your analytics
- Creative-technical convergence in every project
