Our Pro Tip: Market and Competitors Research
Stay Ahead of the Game and Understand Your Market and Competitors
Conducting thorough market and competitor research is essential for the success and growth of your business. It provides valuable insights into industry trends, consumer behaviour, and the strategies of your competitors.
By understanding these factors, you can make informed decisions, develop effective marketing strategies, and stay ahead of the competition. Investing time and resources into market and competitor research is a crucial step in ensuring the longevity and profitability of your business.
Gaining a Competitive Edge through Market and Competitors Analysis
To stay competitive in today's markets, it's essential to stay up-to-date with market conditions, consumer behaviour, and emerging trends. This can be challenging, as market conditions can change quickly, consumer habits can shift, and trends can start and end suddenly. The only way to stay ahead is to conduct thorough market research.
Market Explorer
SEMRush's Market Explorer tool is essential for understanding the competitive landscape of your industry and gaining audience insights. This can help you stay informed about their interests and optimize your future campaigns.
This tool can reveal several important points, including:
- Main channels driving website traffic to top competitors
- Total Addressable Market (TAM) and Serviceable Available Market (SAM) in the industry
- Audience demographics and psychographics
Traffic Analytics
Combined with the Market Explorer tool, SEMRush also has a Traffic Analytics tool to further gain a better understanding of your market and competitors. The tool enables you to analyze your website traffic and that of your competitors, helping you assess potential growth opportunities for your business.
You can also identify the top products, services and pages of your competitors’ websites to gain an advantage when planning future content and website architecture. This will help you stay ahead of the competition.
The tool can be used to discover several important points:
- Total website traffic to your domain and your top competitors' domains.
- The number of visits, unique visitors, pages viewed per visit, average visit duration, and bounce rates
- Pages with the highest rankings on domains.
- Traffic share between desktop and mobile
- Sources of traffic (Direct, Referral, Paid, etc.)
- Top countries based on traffic
Optimizing for Search and Engagement: The Impact of Keyword Research on Your Business
Keyword research is a vital aspect of any digital marketing strategy, as it helps businesses to understand the keywords and phrases that their target audience is searching for. By optimizing your website, content, and online presence for these keywords, you can improve your search engine rankings, drive more traffic to your website, and ultimately increase sales and revenue.
Organic Research
With SEMRush's Organic Research tool, you can gain insight from your competitors' most valuable organic keywords and content. This allows you to develop a plan to outrank them on the search engine results pages (SERPs).
This tool gives you a comprehensive view of your domain's keywords and traffic on both desktop and mobile devices. It provides you with a head start in optimizing your pages for better ranking on the first page of Google. The main points that can be uncovered include:
- Main organic competitors
- Identify the top organic keywords on your site and your competitors' sites
- Identify the top pages on your site and those of your competitors that receive the most traffic
Keyword Gap
The next essential step in Keyword Research is using SEMRush's Keyword Gap tool to compare your domain’s keywords to that of competitors, clearly. This helps you see what SEO needs to be done and where you can get more rankings.
This tool grants the ability to identify missing and weak keywords used by competitors for organic and paid channels, which in turn makes it easier to focus on opportunities to gain an advantage over them and drive growth.
Topic Research
After identifying the top keywords you plan to target, it's time to create content for your website and start ranking. SEMRush's Topic Research tool can help you with this.
The tool is a great asset for creating the optimal content plan for your company. It helps you identify the most popular topics based on subtopic volume, difficulty, and efficiency, aiding you in creating future content and blog posts.
Conducting market and competitor research is essential for any business looking to stay competitive and make data-driven decisions. By tracking your competitors, monitoring traffic trends, discovering new markets and niches, understanding customers' online behaviour, and qualifying leads, prospects and potential partners, you can gain valuable insights that can help you to optimize your marketing and sales strategies, identify new opportunities for growth, and stay ahead of the competition.
While it may require some effort, the benefits of market and competitor research are well worth it, as it can help you to make better decisions and ultimately drive business success. It's important to keep in mind that market and competitor research should be an ongoing process, as the business environment is always changing. Keep on researching and make sure you’re always up-to-date with the latest trends and insights in your industry.
Up to 50% Subsidisies on your next implementation strategy with us
For Companies registered and operating in Singapore, with up at least 30% local shareholding - leverage on the Enterprise Development (EDG) grants for your next; Strategy, Implementation or Enablement project with us at Devhaus!
Supporting Asia’s teams - from all shapes and size
Frequently Asked Questions
Here are some pointers, and a little - 'Quick bite-sized information'.
A: The choice depends on your current stage and specific needs:Alpha ($15K) - If you need to validate a new idea, conduct market research, or develop a go-to-market strategy before building anything
Beta ($25K+) - If you're ready to build an MVP, new website, or CMS with user-focused design and basic analytics
Gamma ($50K+) - If you have an existing system that needs growth acceleration, marketing automation, or enhanced analytics
Delta ($200K+) - If you're undertaking comprehensive digital transformation with legacy system modernization
Epsilon ($30K+) - If you have existing systems (preferably built by us) that need performance optimization and technical debt reductionNot sure? Book a free 30-minute consultation with Rohan (rohan@admiralsystems.io) to discuss your specific situation and get a tailored recommendation.
Our pricing is completely transparent with fixed-scope packages:
What's Included:
- Dedicated team of 3-5 specialists per engagement
- All deliverables listed in the engagement model
- Comprehensive enablement documentation
- Project management and regular progress reports
- Up to the maximum man-hours specified (200-1,200 hours depending on engagement)
No Hidden Costs Policy:As long as your project stays within the agreed scope and timeline, there are no additional charges
- All potential add-ons are clearly listed upfront with fixed pricing
- For Singapore companies: EDG grants can cover 50-70% of costs (we handle the entire grant process)
When Additional Costs Apply:
- Scope changes beyond the original engagement (requires new engagement purchase)
- Client-caused delays that exceed allocated man-hours
- Optional add-ons you specifically request
Each engagement has a defined maximum timeline:
- Alpha: 2-8 weeks (200 hours)
- Beta: 8-12 weeks (280-500 hours)
- Gamma: 16-20 weeks (700 hours)
- Delta: 26-52 weeks (1,200 hours)
- Epsilon: 6-10 weeks (300 hours)
- Project Delays: We build buffer time into our estimates to account for normal client feedback cycles
( If delays are caused by our team, we absorb the additional costsIf delays are client-caused and exceed our allocated man-hours, additional charges may apply at our standard hourly ratesWe provide weekly progress reports so you always know where we stand)
- Acceleration Options: Rush delivery available with 50% surcharge for urgent needs
We can often compress timelines by adding additional team members! If you have your own development team, we're more than happy to take it up to hi-fi prototyping so it'll be a ton less work for your Dev team!
We can only guide you through it - having said that, we're experienced grant partners and handle the entire process:
Grant Coverage:
- Singapore SMEs: Up to 50% of project costs covered
- Sustainability projects: Up to 70% coverage (until March 2026)
- Our services align with multiple EDG categories: Business Strategy Development, Financial Management, Human Capital Development, and Strategic Brand & Marketing Development
Our Grant Process:
Partner Network: We work with Real Inbound Consulting (certified TR 43/SS 680) for grant administration
Full Service: Application preparation, document submission, project management, audit support, and claims processing
Administration Fees: $7,800-$15,000 depending on project size (much less than the grant savings)
Success Rate: High approval rate based on our experience with 50+ grant applications
Eligibility Requirements:
- Singapore-registered company30%+ local equity held by citizens/PRs
- Financially stable to complete the project
- Project hasn't commenced before application
Timeline: Grant approval typically takes 4-6 weeks before project commencement.
We offer multiple post-engagement options:
Immediate Post-Completion:
- 30-day warranty period for any bugs or issues
- Complete handover documentation and training
- Knowledge transfer to your internal team
Ongoing Support Plans:
Starting from
Basic ($5K/year): 40 hours, bi-annual check-ins, basic troubleshooting
Advanced ($10K/year): 80 hours, quarterly check-ins, strategy sessions
Premium ($20K/year): 120 hours, monthly check-ins, dedicated account manager
Growth & Evolution:New Requirements: Purchase additional engagement models for new projects
System Expansion: Beta → Gamma → Delta progression path available
Continuous Optimization: Epsilon engagements for ongoing performance improvements
Key Principle: Support covers maintenance and optimization of existing systems, but new features or integrations require new engagement models to ensure proper scoping and quality.
Key differentiators set us apart:
1. Asian Market Expertise:
- First Webflow Enterprise partner in Asia
- Deep understanding of Singapore, Hong Kong, and Indonesian markets
- Multi-language, multi-currency, cross-border commerce experience
2. Comprehensive MarTech Integration:
- Partners with 15+ best-in-class platforms (Segment, Customer.io, Fullstory, etc.)
- End-to-end data pipeline orchestration (not just point solutions)
- Unified dashboard approach preventing "tool sprawl"
3. Award-Winning Creative + Technical Team:
- 2024 Fullstory Service Partner Award winner (APAC)
- Design team that creates "jaw-dropping creatives" alongside technical implementation for your analytics
- Creative-technical convergence in every project
