The tools we build on, in plain English.
Every one of these gets a sentence a non-engineer can read, and a paragraph an engineer can argue with. If we cannot explain a tool without jargon, we do not understand it well enough to charge you for it.
dbt
Turns raw data into numbers everyone defines the same way, with the logic written down.
GA4
Tells you what people do on the site, wired so the numbers match the warehouse.
customer.io
Sends the right message to the right person automatically, based on what they actually did.
segment
Collects what people do once, then sends it everywhere else, so you track things a single time.
Hightouch
Takes the clean numbers in the warehouse and pushes them back into the tools your team works in.
n8n
Connects tools that do not talk to each other, on infrastructure you own.
sanity.io
The content lives in one structured place, so the website and the emails never disagree.
BigQuery
The warehouse. One place where all your data lands so reports stop disagreeing with each other.












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