How to apply

  1. Prepare your project application
  2. Speak to our team to get more guidance
  3. Apply for your strategy project via the grant portal

Learn more about this grant

Understand how you can get subsidised for your next project below

Grant Overview

Understand how this grant can help you in your company’s digital transformation strategy

The Startup SG Founder (SSGF) programme is an initiative by the Singapore government to encourage and foster a culture of entrepreneurship among first-time business founders. It provides aspiring entrepreneurs with a range of resources and services such as mentorship, financial support in the form of a startup grant and pitch training, networking opportunities with investors and corporates, and access to exclusive programmes through Accredited Mentor Partners (AMPs). It's mainly designed to provide capital grants and mentorship to FIRST-TIME founders with innovative ideas!

What can you expect:

Funding amount can be up to $50,000 for first-time founders

In addition, SSGF provides secretarial and accounting support, in the form of advice and guidance on business documentation and other administrative matters, to help entrepreneurs overcome the challenges of setting up and managing their businesses. With all these resources and support available, the SSGF programme is an invaluable platform for aspiring entrepreneurs to get their businesses up and running in no time.

Outcomes and Impacts

  • Mentorship and capital grant programs are a great way for first-time entrepreneurs to gain the guidance, expertise, and financial support they need to get their businesses off the ground. These programs provide budding entrepreneurs with access to the advice of experienced business professionals, as well as the funds necessary to get their business running
  • Enterprise Singapore (ESG) has an innovative scheme that matches every dollar raised by entrepreneurs with $3, providing a great opportunity for entrepreneurs to raise the capital they need to get their businesses off the ground. ESG's commitment to helping entrepreneurs is something to be celebrated
Digital Transformation solutions

Up to 50% Subsidisies on your next implementation strategy with us

For Companies registered and operating in Singapore, with up at least 30% local shareholding - leverage on the Enterprise Development (EDG) grants for your next; Strategy, Implementation or Enablement project with us at Devhaus!

FAQ

Frequently Asked Questions

Here are some pointers, and a little - 'Quick bite-sized information'.

How do I know which engagement model is right for my business?

A: The choice depends on your current stage and specific needs:Alpha ($15K) - If you need to validate a new idea, conduct market research, or develop a go-to-market strategy before building anything

Beta ($25K+) - If you're ready to build an MVP, new website, or CMS with user-focused design and basic analytics
Gamma ($50K+) - If you have an existing system that needs growth acceleration, marketing automation, or enhanced analytics
Delta ($200K+) - If you're undertaking comprehensive digital transformation with legacy system modernization
Epsilon ($30K+) - If you have existing systems (preferably built by us) that need performance optimization and technical debt reductionNot sure? Book a free 30-minute consultation with Rohan (rohan@admiralsystems.io) to discuss your specific situation and get a tailored recommendation.

What's included in your pricing, and are there any hidden costs?

Our pricing is completely transparent with fixed-scope packages:

What's Included:
-
Dedicated team of 3-5 specialists per engagement
- All deliverables listed in the engagement model
- Comprehensive enablement documentation
- Project management and regular progress reports
- Up to the maximum man-hours specified (200-1,200 hours depending on engagement)

No Hidden Costs Policy:As long as your project stays within the agreed scope and timeline, there are no additional charges
- All potential add-ons are clearly listed upfront with fixed pricing
- For Singapore companies: EDG grants can cover 50-70% of costs (we handle the entire grant process)

When Additional Costs Apply:
-
Scope changes beyond the original engagement (requires new engagement purchase)
- Client-caused delays that exceed allocated man-hours
- Optional add-ons you specifically request

How long does each engagement take, and what if my project gets delayed?

Each engagement has a defined maximum timeline:
- Alpha: 2-8 weeks (200 hours)
- Beta: 8-12 weeks (280-500 hours)
- Gamma: 16-20 weeks (700 hours)
- Delta: 26-52 weeks (1,200 hours)
- Epsilon: 6-10 weeks (300 hours)

- Project Delays: We build buffer time into our estimates to account for normal client feedback cycles
( If delays are caused by our team, we absorb the additional costsIf delays are client-caused and exceed our allocated man-hours, additional charges may apply at our standard hourly ratesWe provide weekly progress reports so you always know where we stand) 

- Acceleration Options: Rush delivery available with 50% surcharge for urgent needs
We can often compress timelines by adding additional team members! If you have your own development team, we're more than happy to take it up to hi-fi prototyping so it'll be a ton less work for your Dev team!

Can you help us apply for Singapore government grants (for example - EDG/CTC grant)?

We can only guide you through it - having said that, we're experienced grant partners and handle the entire process:

Grant Coverage:
-
Singapore SMEs: Up to 50% of project costs covered
- Sustainability projects: Up to 70% coverage (until March 2026)
- Our services align with multiple EDG categories: Business Strategy Development, Financial Management, Human Capital Development, and Strategic Brand & Marketing Development

Our Grant Process:
Partner Network:
We work with Real Inbound Consulting (certified TR 43/SS 680) for grant administration
Full Service: Application preparation, document submission, project management, audit support, and claims processing
Administration Fees: $7,800-$15,000 depending on project size (much less than the grant savings)
Success Rate: High approval rate based on our experience with 50+ grant applications

Eligibility Requirements:
-
Singapore-registered company30%+ local equity held by citizens/PRs
- Financially stable to complete the project
- Project hasn't commenced before application

Timeline: Grant approval typically takes 4-6 weeks before project commencement.

What happens after my engagement is complete? Do you provide ongoing support?

We offer multiple post-engagement options:

Immediate Post-Completion:
-
30-day warranty period for any bugs or issues
- Complete handover documentation and training
- Knowledge transfer to your internal team

Ongoing Support Plans:

Starting from
Basic ($5K/year):
40 hours, bi-annual check-ins, basic troubleshooting
Advanced ($10K/year): 80 hours, quarterly check-ins, strategy sessions
Premium ($20K/year): 120 hours, monthly check-ins, dedicated account manager

Growth & Evolution:New Requirements: Purchase additional engagement models for new projects
System Expansion: Beta → Gamma → Delta progression path available
Continuous Optimization: Epsilon engagements for ongoing performance improvements
Key Principle: Support covers maintenance and optimization of existing systems, but new features or integrations require new engagement models to ensure proper scoping and quality.

What makes Admiral Systems different from other MarTech consultancies?

Key differentiators set us apart:
1. Asian Market Expertise:
-
First Webflow Enterprise partner in Asia
- Deep understanding of Singapore, Hong Kong, and Indonesian markets
- Multi-language, multi-currency, cross-border commerce experience

2. Comprehensive MarTech Integration:
-
Partners with 15+ best-in-class platforms (Segment, Customer.io, Fullstory, etc.)
- End-to-end data pipeline orchestration (not just point solutions)
- Unified dashboard approach preventing "tool sprawl"

3. Award-Winning Creative + Technical Team:
-
2024 Fullstory Service Partner Award winner (APAC)
- Design team that creates "jaw-dropping creatives" alongside technical implementation for your analytics
- Creative-technical convergence in every project