How to apply

  1. Prepare your project application
  2. Speak to our team to get more guidance
  3. Apply for your strategy project via the grant portal

Learn more about this grant

Understand how you can get subsidised for your next project below

Grant Overview

Understand how this grant can help you in your company’s digital transformation strategy

Artificial Intelligence and Data Analytics (AIDA) Grant is specifically catered for AIDA adoption to improve company decision making and/or generate better insights unlike other MAS grants for Financial Institutions. The focus of this grant is not just about adopting AIDA but about having a deeper understanding of how it can be used to improve business outcomes.

The AIDA grant is open to Singapore-based Financial Institutions (FI) or Industry Consortiums. The AIDA Grant provides up to 50% co-funding of qualifying expenses to support AIDA projects.

Further details on the AIDA grant;

  • The AIDA grant is open to Singapore-based Financial Institutions (FI) or Industry Consortiums.
  • The AIDA Grant provides up to 50% co-funding of qualifying expenses to support AIDA projects:

What you need to know before applying for this grant:

Eligibility Criteria for the AIDA grant

Applicant Eligibility

  • The grant is only open to Singapore-based Financial Institutions (FI) or Industry Consortiums.

Project Eligibility:

Project should demonstrate the adoption of AIDA techniques to achieve the following

  • Project should help to generate richer insights that current processes do not provide; and/ or
  • Project should result in better quality decisions that current processes do not facilitate.

Application Guidelines:

Proposal should include:

Project objectives

  • Description of AIDA techniques (for example AI, Machine Learning, Predictive/ Prescriptive analytics, Deep Learning/ Neural Networks, Natural Language Processing/ Text Analytics) used to achieve objectives;
  • Expected benefits to the applicant including facilitating strategy formulation, decision making, and insight generation;
  • Outline of FI’s overall AIDA strategy and how project supports/augments said strategy.

Proposal should also demonstrate the impact of AIDA adoption on the local workforce, including:

  • Analysis of the project’s impact on existing workforce in terms of changing the job nature or skills required for the job;
  • Training plan for up-skilling impacted employees including specialized and general AIDA skills;
  • Training plan for re-skilling impacted employees for alternative career pathways;
  • Redeployment plan for displaced workforce, where relevant;
  • Plans for capability transfer or improvements in local-foreign workforce ratio, should foreign headcounts be required to perform project roles.

Expenses that qualify for AIDA Grant funding include (i) Manpower costs; (ii) Hardware/ Software; and (iii) Professional Services.

  • Applicants may develop applications inhouse or use internal resources for the project;
  • Sufficient justification should be provided for expenses incurred outside Singapore;
  • Applicants are responsible for conducting due diligence on their appointed vendor/ service/ solution provider. MAS does not have a list of pre-approved/ recommended vendors/ service/ solution providers

What happens after you've applied for the AIDA grant?

Completed application forms should be submitted 3 months before the commencement of projects to facilitate processing of applications. Applications with incomplete information might experience a delay in processing.

Submit the Project reporting documents

For successful applicants, you are required to submit the following:

  • You are required to provide MAS with project status reports. Report should include update on meeting project’s Key Performance Indicators (KPIs) for the relevant funding and reporting period;
  • An auditor’s certification (by internal or external auditors) should be submitted with each claim.

Note: MAS will work with you to set project KPIs for each project period that is relating to the implementation of AIDA techniques. All information relating to projects are confidential between MAS and the applicant.

Submit the Workforce Key Performance Indicator (KPI) Report(s)

  • Workforce KPIs are determined within six months from project commencement;
  • You will be required to submit proof of training (for example training materials, signed attendance and details of trainees) as part of meeting the workforce KPI requirements.

Note: Project KPIs will also include workforce KPIs. This include training of impacted employees in terms of up-skilling, re-skilling, or redeploying them, as well as knowledge transfer to the local workforce, if foreign headcounts are engaged.

Getting your subsidies; Reimbursement of Expenses

  • Reimbursement of funding will only be provided for qualifying expenses directly related to the project, within the funding period and based on the awarded grant amount;
  • Expenses that are not directly related to the project or fall outside the projects scope will not be claimable;
  • Sufficient justification should be provided for expenses incurred outside Singapore;
  • Applicants are responsible for conducting due diligence on their appointed vendor/ service/ solution provider. MAS does not have a list of pre-approved/ recommended vendors/ service/ solution providers;
  • Specifics regarding the claims (e.g. maximum amount for each claim) will be determined during the application process
  • Claims are to be submitted using the claim form template provided by MAS.

Note: The grant can cover manpower expenses incurred outside of Singapore and should be justified with valid reasons. The grant does not support any expenses related to travel and accommodation.

If you'd like to look through use cases and dive deeper into this grant, do have a look at MAS's main website -> 

Outcomes and Impacts

  • Strengthening the company's ecosystem is essential for continued success. Building and maintaining a strong, interdependent network of relationships provide access to the resources and expertise necessary to remain competitive
  • Implementing AI and automation tools can help you make better and faster decisions, optimizing your operations for greater efficiency and success in the long term
  • With data analytics, you can uncover patterns, trends, and correlations from vast amounts of data, enabling you to make more informed decisions and gain a deeper understanding of your business dynamics
Digital Transformation solutions

Up to 50% Subsidisies on your next implementation strategy with us

For Companies registered and operating in Singapore, with up at least 30% local shareholding - leverage on the Enterprise Development (EDG) grants for your next; Strategy, Implementation or Enablement project with us at Devhaus!

FAQ

Frequently Asked Questions

Here are some pointers, and a little - 'Quick bite-sized information'.

How do I know which engagement model is right for my business?

A: The choice depends on your current stage and specific needs:Alpha ($15K) - If you need to validate a new idea, conduct market research, or develop a go-to-market strategy before building anything

Beta ($25K+) - If you're ready to build an MVP, new website, or CMS with user-focused design and basic analytics
Gamma ($50K+) - If you have an existing system that needs growth acceleration, marketing automation, or enhanced analytics
Delta ($200K+) - If you're undertaking comprehensive digital transformation with legacy system modernization
Epsilon ($30K+) - If you have existing systems (preferably built by us) that need performance optimization and technical debt reductionNot sure? Book a free 30-minute consultation with Rohan (rohan@admiralsystems.io) to discuss your specific situation and get a tailored recommendation.

What's included in your pricing, and are there any hidden costs?

Our pricing is completely transparent with fixed-scope packages:

What's Included:
-
Dedicated team of 3-5 specialists per engagement
- All deliverables listed in the engagement model
- Comprehensive enablement documentation
- Project management and regular progress reports
- Up to the maximum man-hours specified (200-1,200 hours depending on engagement)

No Hidden Costs Policy:As long as your project stays within the agreed scope and timeline, there are no additional charges
- All potential add-ons are clearly listed upfront with fixed pricing
- For Singapore companies: EDG grants can cover 50-70% of costs (we handle the entire grant process)

When Additional Costs Apply:
-
Scope changes beyond the original engagement (requires new engagement purchase)
- Client-caused delays that exceed allocated man-hours
- Optional add-ons you specifically request

How long does each engagement take, and what if my project gets delayed?

Each engagement has a defined maximum timeline:
- Alpha: 2-8 weeks (200 hours)
- Beta: 8-12 weeks (280-500 hours)
- Gamma: 16-20 weeks (700 hours)
- Delta: 26-52 weeks (1,200 hours)
- Epsilon: 6-10 weeks (300 hours)

- Project Delays: We build buffer time into our estimates to account for normal client feedback cycles
( If delays are caused by our team, we absorb the additional costsIf delays are client-caused and exceed our allocated man-hours, additional charges may apply at our standard hourly ratesWe provide weekly progress reports so you always know where we stand) 

- Acceleration Options: Rush delivery available with 50% surcharge for urgent needs
We can often compress timelines by adding additional team members! If you have your own development team, we're more than happy to take it up to hi-fi prototyping so it'll be a ton less work for your Dev team!

Can you help us apply for Singapore government grants (for example - EDG/CTC grant)?

We can only guide you through it - having said that, we're experienced grant partners and handle the entire process:

Grant Coverage:
-
Singapore SMEs: Up to 50% of project costs covered
- Sustainability projects: Up to 70% coverage (until March 2026)
- Our services align with multiple EDG categories: Business Strategy Development, Financial Management, Human Capital Development, and Strategic Brand & Marketing Development

Our Grant Process:
Partner Network:
We work with Real Inbound Consulting (certified TR 43/SS 680) for grant administration
Full Service: Application preparation, document submission, project management, audit support, and claims processing
Administration Fees: $7,800-$15,000 depending on project size (much less than the grant savings)
Success Rate: High approval rate based on our experience with 50+ grant applications

Eligibility Requirements:
-
Singapore-registered company30%+ local equity held by citizens/PRs
- Financially stable to complete the project
- Project hasn't commenced before application

Timeline: Grant approval typically takes 4-6 weeks before project commencement.

What happens after my engagement is complete? Do you provide ongoing support?

We offer multiple post-engagement options:

Immediate Post-Completion:
-
30-day warranty period for any bugs or issues
- Complete handover documentation and training
- Knowledge transfer to your internal team

Ongoing Support Plans:

Starting from
Basic ($5K/year):
40 hours, bi-annual check-ins, basic troubleshooting
Advanced ($10K/year): 80 hours, quarterly check-ins, strategy sessions
Premium ($20K/year): 120 hours, monthly check-ins, dedicated account manager

Growth & Evolution:New Requirements: Purchase additional engagement models for new projects
System Expansion: Beta → Gamma → Delta progression path available
Continuous Optimization: Epsilon engagements for ongoing performance improvements
Key Principle: Support covers maintenance and optimization of existing systems, but new features or integrations require new engagement models to ensure proper scoping and quality.

What makes Admiral Systems different from other MarTech consultancies?

Key differentiators set us apart:
1. Asian Market Expertise:
-
First Webflow Enterprise partner in Asia
- Deep understanding of Singapore, Hong Kong, and Indonesian markets
- Multi-language, multi-currency, cross-border commerce experience

2. Comprehensive MarTech Integration:
-
Partners with 15+ best-in-class platforms (Segment, Customer.io, Fullstory, etc.)
- End-to-end data pipeline orchestration (not just point solutions)
- Unified dashboard approach preventing "tool sprawl"

3. Award-Winning Creative + Technical Team:
-
2024 Fullstory Service Partner Award winner (APAC)
- Design team that creates "jaw-dropping creatives" alongside technical implementation for your analytics
- Creative-technical convergence in every project